Top eCommerce Trends that are dominating in 2017

Staying updated with trends in eCommerce is the only way to stay ahead of your competitors. The most dominating trends in 2017 are discussed below.

Mobile optimization

There are 2.3 billion smartphone users in the world. As phones become more powerful and frequent people are buying on their phones more than ever. By the end of 2017 smartphones will cause the most traffic for eCommerce websites. Every successful e-shop should allow their customers to browse on their webpage on mobile phone with ease.

Same day delivery

The expectations of buyers have dramatically changed within the last years. 86% of buyers are willing to pay more for a better customer experience and by 2020 customer experience will overtake price and product as the key brand differentiator. Customers love the idea of receiving their purchase immediately and hate waiting. Offering your customers same day delivery will fulfill your customers needs.

Free return shipping

Customer service have become very important to buyers and they look for e-shops that provide perfect return policy. 92% of buyers said that they will buy something again if product return process is easy and 79% of consumers want free return shipping. Consumers who paid for return shipping decreased their purchases by 75 to 100 % within a two-year period.

Social selling

People rely on social media. Nearly 50 % of buyers said that reading comments and feedback on social media influences their shopping decision. If you want to be visible in the upcoming years you should definitely be active on your social network page.


As people are overloaded with information, they become frustrated when website content doesn’t meet their expectations. They want a web journey that is tailored to their tastes so they would save time and find everything easily. Personalized content can directly target your customers and helps them to find what they really want.

Karolína Alvaradová – creates a perfect return process at Retino